According to mobile analytics firm Mixpanel, the iPhone 5s now accounts for 10 percent of all iPhones in use, pointing to strong sales of the device. In fact, the growth rate of the iPhone 5s is two to three times higher than that of the iPhone 5 during a similar period last year.
The cheaper iPhone 5c isn’t doing bad either, with adoption rates growing at the same pace as the iPhone 5 last year. From TechCrunch:
Growth for the iPhone 5 progressed at about 0.25 to 0.5 percent per week, according to Mixpanel, and the growth for the iPhone 5s is currently trending at around 0.75 and 1 percent per week. That’s about 3x the rate of adoption of the iPhone 5c, according to the data gathered through Mixpanel’s network – which means the iPhone 5c’s growth is roughly equivalent to the general rate of adoption for the iPhone 5. Mixpanel CEO Suhail Doshi says that means the 5c is quite possibly “doing a reasonable job of taking over the mid-end part of the smartphone market.”
The iPhone 5s has been consistently outselling the cheaper iPhone 5c by a factor of two or more since the launch of the two devices in September. Early on, many attributed the difference in sales to the early-adopter factor — people who buy new iPhones right after launch are early-adopters who are much likely to buy the iPhone 5s over the iPhone 5c. But the disparity in sales continues to live on, as suggested by Mixpanel’s data.
Apple has nonetheless done a great job of getting as many of its users to the newest iPhone and the newest version of iOS. With 10 percent of active iPhone users already on the iPhone 5s, and 74 percent of iOS users on iOS 7, Apple sure is making the life of developers a lot easier.
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