There’s a reason why I like Apple. It’s not just their premium products — it’s also its approach to its customers. Apple treats us like humans. This philosophy manifests itself in its product design, its retail approach and in its marketing. Apple doesn’t resort to some cheap marketing gimmicks to sell us its products, it tells a story that we can relate to on many different levels. That is why it is not surprising that the company has taken a break from the holiday hustle and bustle by wiping its home page of most of its products and replacing it with the touching Christmas commercial.
You can see for yourself by visiting Apple.com on your desktop or mobile device (it even works on Android). You’ll be greeted with a delightful image of snow angels and links to both the holiday commercial and the full length home video contained in the ad. Check it out and let us know what you think in the comments.
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