Re/code is reporting that Amazon is planning to launch a set-top box to compete with Apple TV and Roku.
The set-top box will be powered by Google’s Android Operating system.
Re/code reports:
A box is also a logical move for Amazon, which is investing heavily to build up a Web video catalog, and is starting to produce its own shows as well. An Amazon box will allow its customers to easily watch that stuff on their TVs; it should also give other content providers a chance to serve up their stuff via apps, in the way that Roku and Apple TV boxes do.
Amazon is investing a great deal into digital content, securing exclusive streaming rights for shows like Downtown Abbey and also funding original programming, making its foray into the living room fairly obvious.
It was previously reported that Amazon will launch the set-top box for the holiday season last year, but those plans were shelved. The device would compete not only with the Apple TV, but also with Roku, Boxee and of course Google TV.
Apple sells the Apple TV for $99, and given Amazon’s penchant for selling hardware at no profits, we assume the Kindle Set-Top Box would be even cheaper.
Meanwhile, it has also been reported that Apple is also planning to unveil the next generation Apple TV in April, and go on sale by Christmas holidays. It remains to be seen if Amazon will use Kindle branding for its set-top box as some rumors have indicated.
[via Re/code]
No comments:
Post a Comment