On the day Apple announced its iPhone 5s and iPhone 5c, both rival and allies took to Twitter to ride the wave of publicity surrounding the Cupertino company’s new products. As pointed out by Buzzfeed and The Verge, it was a mixed bag of playful commentary and sponsored ads.
On the sponsored side of the equation, companies like Nokia UK, Samsung, LG and Windows Phone bought Twitter ads that appeared on timeline searches for “Apple” or “iPhones.” Even carriers like Verizon Wireless jumped into the mix, running ads for its wireless network that were tied to the term “Apple.” These targeted tweets were a savvy move for companies trying to get some eyeball time on iPhone related tweets, which were flying by at a rate of 25,000 tweets per minute.
Outside of the sponsored tweets, there was a flurry of unsolicited commentary that ranged from humorous to slightly scathing. Everybody seemed to take part including Nokia UK, Motorola, Samsung and even fast food chains like McDonald’s and Denny’s.
Check out a sampling of these tweets below and let us know what you think of this marketing push in the comments.
Thanks, #Apple
pic.twitter.com/x4w3r8Ghcy
— Nokia UK (@nokia_uk) September 10, 2013
Remember that one time you were stoked to give your fingerprints? Us either. #LazyPhone http://t.co/ckuu7otnJM
— Motorola Mobility (@Motorola) September 10, 2013
Screen sizes, speed, and stunning snapshots. Those are our 5 S’s. See why it’s #timetoswitch to #WindowsPhone http://t.co/bMMiS3mv7S
— Windows Phone (@windowsphone) September 10, 2013
— Denny's (@DennysDiner) September 10, 2013
#MightyWings 5PC > #iPhone5C pic.twitter.com/VilWvbYFiz
— McDonald's (@McDonaldsETN) September 10, 2013
"Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML
— Nokia UK (@nokia_uk) September 10, 2013
8 megapixels is still just 8 megapixels. See what you can do with 41: http://t.co/4ks5d7FreB #timetoswitch to #WindowsPhone
— Windows Phone (@windowsphone) September 10, 2013
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